{"id":155449,"date":"2022-08-16T15:59:44","date_gmt":"2022-08-16T15:59:44","guid":{"rendered":"https:\/\/bazan-lab.com\/portfolio\/marabans\/"},"modified":"2025-05-29T13:20:43","modified_gmt":"2025-05-29T13:20:43","slug":"marabans","status":"publish","type":"portfolio","link":"https:\/\/bazan-lab.com\/en\/portfolio\/marabans\/","title":{"rendered":"Marabans"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;154497&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;5&#8243; uncode_shortcode_id=&#8221;118494&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;797244&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;110478&#8243;][vc_column width=&#8221;6\/12&#8243;][vc_custom_heading text_font=&#8221;font-136269&#8243; text_size=&#8221;h1&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;167598&#8243;]Coffee is an experience, and so should its brand. This is an example of a brand that recognizes that its history is evolving.[\/vc_custom_heading][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;532688&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;177259&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; 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gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;114429&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;158479&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;419311&#8243; subheading=&#8221;Identity Redesign | Branding | Collateral Design&#8221;]Services[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; 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text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;846593&#8243;]Case Study[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;189546&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;632177&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;581862&#8243;][vc_column_text uncode_shortcode_id=&#8221;430900&#8243;]<\/p>\n<p class=\"p1\">The goal of this project is to strengthen the visual identity of MARABANS and position it as a premium brand in the coffee market, making it stand out from its competitors.<\/p>\n<p class=\"p3\">The proposal focuses on correcting and optimizing the key elements of the brand to reflect sophistication and modernity. In addition, it seeks to highlight the history of MARABANS, founded in 1995, underlining its prestige and the experience acquired over the years. <\/p>\n<p>This will be achieved through a balance between modern elements and a narrative that communicates its legacy, aligning with its mission to be recognized and sought after by consumers, and its vision of becoming the benchmark for premium coffee.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;537856&#8243;][vc_column_text uncode_shortcode_id=&#8221;673829&#8243;]To achieve this goal, the following key steps have been taken:<\/p>\n<p><strong>Logorefinement: Subtle adjustments  to<\/strong> improve its clarity and elegance without losing its original essence.<\/p>\n<p><strong>Typefaceselection:<\/strong> Choice of two complementary typefaces that guarantee cohesion, versatility and contemporary aesthetics.<\/p>\n<p><strong>Refinement of the color palette:<\/strong> Balanced palette combining dark tones, neutrals and a touch of gold, reinforcing the premium character.<\/p>\n<p><strong>Addition of graphic elements:<\/strong> Incorporation of iconography and patterns to enrich the visual identity.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; 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