{"id":155443,"date":"2021-12-16T15:51:24","date_gmt":"2021-12-16T15:51:24","guid":{"rendered":"https:\/\/bazan-lab.com\/portfolio\/travila\/"},"modified":"2025-05-29T13:03:55","modified_gmt":"2025-05-29T13:03:55","slug":"travila","status":"publish","type":"portfolio","link":"https:\/\/bazan-lab.com\/en\/portfolio\/travila\/","title":{"rendered":"Travila"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;154624&#8243; back_position=&#8221;center bottom&#8221; parallax=&#8221;yes&#8221; overlay_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;5&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;190513&#8243; back_color_type=&#8221;uncode-palette&#8221; 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uncode_shortcode_id=&#8221;604896&#8243;]A new identity designed to stand out, connect and lead in a sector where differentiation is key.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/12&#8243; uncode_shortcode_id=&#8221;213614&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;323034&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; 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override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;108560&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;403665&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;632177&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;202702&#8243;][vc_column_text uncode_shortcode_id=&#8221;175492&#8243;]Travila was born out of a necessary transformation. Although the previous brand had worked in the beginning, it no longer represented the founder&#8217;s level of professionalism or the evolution of her proposal in a highly competitive sector. The challenge was clear: to create a brand identity that reflected its essence and vision for the future. We wanted each element of the new brand to convey solidity, confidence, sensitivity, and character. Thus, we began a strategic and emotional rebranding process.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;456990&#8243;][vc_column_text uncode_shortcode_id=&#8221;152912&#8243;]From the development of a new claim to the creation of the complete visual identity, we worked to make Travila feel like a genuine reflection of its founder: professional, approachable and with a careful aesthetic. We designed a logo with presence, a sophisticated palette and graphic applications that transmit clarity and coherence. Today Travila communicates from another place: more mature, more aligned, and with a new power of connection. It is a brand that not only changed on the outside, but also redefined its message to the world.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;705345&#8243;][vc_button button_color=&#8221;accent&#8221; size=&#8221;link&#8221; btn_link_size=&#8221;h3&#8243; btn_link_underline=&#8221;btn-underline-out&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-136269&#8243; font_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;774951&#8243; link=&#8221;url:https%3A%2F%2Fwww.travilamallorca.com%2F|target:_blank|&#8221; button_color_type=&#8221;uncode-palette&#8221;]Visit their website[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;154738&#8243; 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