I present you one of the projects that I have liked the most! The owners were very clear about the concept, but they asked for advice to project the image of their product. They import an innovative healthy product from the USA. “Aqua Phenom” is a brand of non-artificial energy drinks patented in their “Ionization” method in water. It became a sponsor of great athletes and lovers of a healthy lifestyle. Certainly a product that has pleased and surprised its consumers.
Shortly after we started the Bazan Lab agency, Humberto Vega (brand representative) and the marketing group IntegraTres trusted my team and myself to change the overall picture of this energy drink. My job was to create the identity for the great product “Ultra Oxy” as well as the design of the label, the exhibitor, the printing and the digital advertising. The result was more scope for a diverse audience and better acceptance of the product launch.