Travila was born out of a necessary transformation. Although the previous brand had worked in the beginning, it no longer represented the founder’s level of professionalism or the evolution of her proposal in a highly competitive sector. The challenge was clear: to create a brand identity that reflected its essence and vision for the future. We wanted each element of the new brand to convey solidity, confidence, sensitivity, and character. Thus, we began a strategic and emotional rebranding process.

From the development of a new claim to the creation of the complete visual identity, we worked to make Travila feel like a genuine reflection of its founder: professional, approachable and with a careful aesthetic. We designed a logo with presence, a sophisticated palette and graphic applications that transmit clarity and coherence. Today Travila communicates from another place: more mature, more aligned, and with a new power of connection. It is a brand that not only changed on the outside, but also redefined its message to the world.