T'Estim, which means " I loveyou " in Catalan, was born with the mission to raise awareness, through tea and organic infusions grown and produced in Mallorca,
Estel de Llevant is a non-profit association founded in 1996 and declared of public utility. Today it is one of the referents in Mallorca in the field of mental health, providing support to more than 225 people with severe mental disorders -and their families- to improve their quality of life.
They came to us with a clear conviction: to create a product with soul, with real social impact. Our mission was to give visual form to that purpose.
Thus was born T ‘Estim, which in Mallorcan means ” I love you”. A line of organic teas and infusions grown in Mallorca that seeks to raise awareness about the importance of loving ourselves, take care of our mental health and break the stigma surrounding it.
They left this important project in our hands. From the packaging design (including custom die-cutting ), the complete visual identity and the website, this project was a deep, collaborative and meaningful work.
It was a long and challenging process, marked by the difficulties of the 2020 pandemic, but also by the perseverance of all the people involved.
We are deeply grateful to the team of Associació Estel de Llevant, who did not stop believing, working and pushing until T’Estim saw the light. Thank you for trusting us to give shape to something as necessary as beautiful.
A clear mission:To turn the stigma of mental illness into esteem for our mental health.
Loving and supporting others. Every sip of T'Estim contributes to the employment insertion and improvement of the quality of life of people with mental disorders.
Branding & Packaging
Final Product
Merch & Collateral
Custom Packaging








