The goal of this project is to strengthen the visual identity of MARABANS and position it as a premium brand in the coffee market, making it stand out from its competitors.

The proposal focuses on correcting and optimizing the key elements of the brand to reflect sophistication and modernity. In addition, it seeks to highlight the history of MARABANS, founded in 1995, underlining its prestige and the experience acquired over the years.

This will be achieved through a balance between modern elements and a narrative that communicates its legacy, aligning with its mission to be recognized and sought after by consumers, and its vision of becoming the benchmark for premium coffee.

To achieve this goal, the following key steps have been taken:

Logorefinement: Subtle adjustments to improve its clarity and elegance without losing its original essence.

Typefaceselection: Choice of two complementary typefaces that guarantee cohesion, versatility and contemporary aesthetics.

Refinement of the color palette: Balanced palette combining dark tones, neutrals and a touch of gold, reinforcing the premium character.

Addition of graphic elements: Incorporation of iconography and patterns to enrich the visual identity.